Welcome aboard the ultimate tech startup marketing adventure! If you're navigating the intricate world of modern SaaS companies, AI, or Web3 this guide will be your trusty compass, revealing the secrets to effectively market your products while avoiding common founder pitfalls. You'll uncover a treasure trove of strategies and tools for everything from branding to product positioning, competitive analysis, and beyond.
In the ever-evolving realms of SaaS, AI, and Web3, marketing is like solving a complex puzzle, as your audience is often tech-savvy, discerning, and hungry for innovation. These technologies don't just offer products; they're sparking paradigm shifts in our digital interactions and redefining traditional boundaries. To succeed, you'll need a marketing playbook tailored to these unique landscapes, and that's precisely what this book offers.
Hi there! I'm Trent, your marketing technology executive tour guide. I've been navigating the white waters of Silicon Valley for over 20+ years now, starting as a wide-eyed founder bootstrapping startups out of my living room. Since then, I've worn more marketing hats than I can count - podcast host of Hackernoon, VP, CMO, strategist, Product Marketer, advisor, and now, your personal marketing mentor.
Through the ups and downs, from dirty old couches to swanky offices, a few things have stuck with me. One, marketing is never boring. And two, while technology keeps changing, people stay the same. Human needs like trust, community, and progress are timeless.
So in this guide, we'll blend that human element with cutting-edge techniques. You'll learn the secrets to crafting compelling brand stories, analyzing competitors like Sherlock Holmes, building communities that feel like family, and leveraging new-age tools from blockchain to AI.
This guide is the culmination of my years of experience and insights, your treasure map to marketing success in the SaaS, AI, and Web3 spaces. With the right tools and understanding, you can sidestep the mistakes many startup founders make and successfully market your products.
Best of all, this book is pay what you want. Can't afford to pay? No worries just put $0, and it is yours.
Sound like an adventure you're up for? Then buckle in and get ready to join me on the startup marketing joyride of a lifetime! No experience required, just bring your curiosity and sense of humor.
Growth Unchained :: SaaS AI & Web3 Marketing Strategy Guide